Getting management to understand what you already know regarding the importance of business continuity can be difficult.  You can list example after example of catastrophic disasters around the world, but they still may not see the value.  This doesn’t mean executives don’t “get it”, they just have to be able to understand the business case to justify investment and prioritize preparedness over other projects.  Some of the most important factors in getting management to buy in to business continuity are speaking their language and focusing on what’s most important and strategic to them.  Documentation, plans, analysis doesn’t resonate – but when you can relate business continuity to management’s concerns and values – and especially customers and the marketplace – it becomes much easier to get their interest, buy in, and investment. 

This presentation will...

• Discuss specific ways to change your approach to help you engage your leaders
• Enable you to develop a business case that warrants investment
• Help you “sell the business continuity case to executive management”

Special Thanks to our Program Lunch Sponsor

     About the speaker...

Stacy Gardner, MBCI, CBCP, is a managing consultant with Avalution Consulting, a firm specializing in business continuity and IT disaster recovery consulting, outsourcing, and software solutions.  Stacy specializes in the development of business continuity programs and solutions for organizations in the manufacturing, pharmaceutical, and financial services industries, as well as in government.  In addition to serving as a consultant, Stacy is a frequent author and speaker.  Stacy may be reached via email at [email protected].